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PNAA Website Advertising and Sponsorship Policies


The purpose of this document is to define the Philippine Nurses Association of America (PNAA) policies regarding advertising and sponsorship for the PNAA web site.


The PNAA website is a dynamic media which is regularly updated with material of interest to members. Advertising placed on the PNAA Website must be ethical, educational, and professional. PNAA reserves the right to reject advertising copy and materials and to remove any advertisement placed on its Internet site at any time. Acceptance of any advertisement does not indicate an endorsement by PNAA of the products or services promoted, the company, or the claims made. Advertisements on the PNAA Internet site may not use the PNAA seal, name, or imply involvement of the PNAA in the company or the product being promoted.


Sponsorship consists of grants in support of various subsections of the web site or conventions i.e. regional, national, international. The PNAA recognizes each granting company for its philanthropy in a specific and consistent manner. No editorial statement or endorsement of any company or product is included as part of any sponsorship grant.

As per policy, PNAA will sell advertising space on its website when the inclusion of the advertising does not interfere with the mission, objectives, and goals of the organization and its publication. Promotions of the various products and services available through PNAA may be displayed. Pop-up ads are not permitted. Advertising on the PNAA Website is directed to nurses and other healthcare professionals.

The appearance of advertising on the PNAA Website is neither a guarantee nor an endorsement by the PNAA of the product, service, or company or the claims made for the product in such advertising. PNAA, in its sole discretion, retains the right to decline any submitted advertisement or to discontinue posting of any advertisement previously accepted. The PNAA reserves the right to not link to or to remove links to other Web sites.

To maintain the integrity of the PNAA Web sites, advertising (i.e, promotional material, advertising representatives, companies, or manufacturers) cannot influence editorial decisions or editorial content (as defined in "Principles for Content"). Decisions to sell advertising space are made independently of and without information pertinent to specific editorial content. The PNAA Website Committee have no prior knowledge of specific editorial content before it is published.

Placement of advertising adjacent to (i.e, next to or within) editorial content on the same topic is prohibited. Just as a print advertisement should not be placed next to an editorial page on the same topic, a digital advertisement should not be adjacent to editorial content on the same topic, either by linking or appearing adjacent in the content section of the same screen. Similarly, just as a print reader can choose to read an advertisement or skip over it, a computer user should have the option to click or not click on an advertisement. Viewers will not be sent to a commercial site or expanded advertisement unless they choose to do so by clicking on an advertisement.

PNAA, in its sole discretion, retains the right to decline any submitted advertisement or to discontinue posting of any advertisement previously accepted.